Culture is a sociological term for learned behavior: behavior that a person does not possess a priori (innately); behavior that one learns anew from the elders of their generation. A lot of cultural beliefs are essential for the progression of a civilization, while others could be without eruditional merit. The relationship between progression and culture is dynamic and with time most norms in a society change or evolve. Stages at which a society risks devolution – when quintessential traditional aspects of a society are at risk of elimination, movements to reinforce those norms come about. Cultural reinforcement can be described as such a movement that aims to restore, but more often instill culture. With the advent of the radio, television, and internet, ideas can be communicated to a larger demographic more rapidly. The instruments of such large scale communication are known individually and collectively as the mass media. The following passages will examine briefly, the medias role in propagating some negative cultural beliefs and the outcome of this activity. Naturally this would entail starting from the beginning, i.e, from whence consumerism was instilled in the public psyche.
The truth is that the Ahmadiyyah community is still widely viewed by a majority of muslim coalition parties as wajib-ul-qatl (deserving death). Using this sort of propaganda earns politicians competing for election with these parties easy votes; simply because Maududi’s thought is embedded in much of the Pakistani mindset, and he himself, is venerated as a hero. The Pakistani media has however, seldom given the voices against this theocratic mindset any limelight. The status-quo it seems here is to be maintained, and it is most likely that sooner or later; if anything were to try and change this, then they could be dealt with by either the cultural reinforcement of the media or the terrorists that define vice and virtue. However, rest assured that even still, history will see these times through the same lenses that it views the persecution of Jews in Nazi Germany.
So if culture is learned manner, especially via the teachings of ones elders, promoting this mindless ethic that makes anyone deserving of death because of their religious/political beliefs is nothing short of preaching terrorism. Once raised in this manner, it's already too late for most people that have this belief ingrained in their psyche. However, this is a call to the future generations (parents and children inclusive) of not just Pakistan but the world over to think for themselves and not let some bearded dunce or the telemarketer mold their mindset. Be critical of information until you feel convinced of its infallibility. Do not embrace another persons opinions blindly. Break away from the "heard"!
For details on Committee on Public Information read: "How we advertised America; the first telling of the amazing story of the Committee on public information that carried the gospel of Americanism to every corner of the globe"; written by George Creel (Chairman of the Committee on Public Information). You can download the original publication from: http://www.archive.org/download/howweadvertameri00creerich/howweadvertameri00creerich_bw.pdf
Bernays, E, 1928, Propaganda, (available at http://www.historyisaweapon.com/defcon1/bernprop.html)
Documentary to watch on Bernays: Century of the Self. Available for viewing at:http://video.google.com/videoplay?docid=6718420906413643126#
Maududi' influence on Qutb:
Maududi on Shariat and Jihad:
Jihad Fi Sabillilah: Jihad in Islam by Sayyid Abul Ala Maududi “– Chapter 3, Pg 10
Maulana Maududi, Haqiqat-i-Jihad, Pg 64, Taj Company Ltd, Lahore, Pakistan 1964
U.S intervention in Guatemala:
Chomsky, N, 1989, Necessary Illusions: (pg 56), (pg 72) (pg 264); South end press, Cambridge, Massachussetts